DESIGN: Brand Visual Design
DATE: February 2019
Nova pets is located in Binjiang Districtof Hangzhou.The client hoped this space would to be a planet for pets to play,eat and drink, so the brand was named Nova. They needed brand visual design, includinglogo design and the other applications about Nova. And the client has a cute Frenchbulldog, so they wanted to use its image for logo. Firstly, it was the key stepto simplify the figure of bulldog and create a serious of applications with theimage of bulldog. Secondly, I chose four kinds of color to convey the characterof nova according to different emotions of bulldog. Finally, these elements,such as abstract geometry images, become its unusual identity symbol that candistinguish other similar industries.
这是一个宠物店的品牌项目，客户起名为NOVA是想打造一个人与宠物一起吃喝玩乐的星球。由于客户非常喜爱法斗，所以他希望品牌视觉可以融入此形象特征元素。设计初期尝试抽象法斗轮廓特征，简化几何外形（线型表达） 颜色选用蓝、粉、绿（较高饱和度）+灰色，蓝-灰色为狗视觉范围内颜色，可用于目标为狗的应用场景背景色；粉-绿色，则对应用于其他物料视觉。NOVA PETS整体品牌视觉特征化鲜明，具有较强视觉冲击力和高识别度；以法斗的多个辅助图形的变换应用，增加了视觉的互动性与趣味感，映射动物与人的友爱关系。