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RUA Café/宠物概念店

41

DESIGN: Visual Brand Design

DATE: October 2020




Rua caf é's visual thinking direction is the industrial cement wind vision, and the graphics are based on the two a letters in the name, implying the cute "home / house" nest graphics; at the same time, the structure also conveys the shape of the H letter. With cute body silhouette to form memory graphics, head up walking posture not only better convey brand attributes, but also easier to form brand visual identification points. Blue eye visual application, add a cool vision is sexy.


RUA café视觉思考方向为工业水泥风视觉,图形以名称中2个A字母为基础延伸方向,寓意萌宠的“Home/House”窝的图形;同时结构也传达了H字母的外形。以萌宠的身体剪影形成记忆图形,平视走路的姿势不仅较好传达品牌属性,而且也比较容易形成品牌视觉识别点。蓝色点睛视觉应用,增添一种酷的视觉属性感。



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