DESIGN: Visual Brand Design
DATE: December 2020
The visual orientation of ICEC brand is contemporary, fashion, high-end, taste and trust. Therefore, English font vision (based on serif) is inclusive and quality oriented. It pays attention to and deals with the details of font strokes, so as to present a higher sense of refinement and advanced. Brand managers prefer a poet's book "imagine a rose in the future" (a collection of poems expressing loneliness and contradictions in life). They want to use roses as a figure to express the feeling of "independence and warmth in self".