鸢尾

Essential Oil/精油包装

194


DESIGN: Packaging Design

DATE: March 2018


Essential Oil packaging identify for a healthcare cosmetics shop in Shanghai, specialized at essential oil and fragrance goods. Their company has a number of series of women's essential oil and skin care products. Customers express their visual needs in the initial design and communication. They can have traditional Chinese impression patterns, but their visual style can be more modern. In the early stage of design implementation, plant categories were selected according to the attributes and composition of series products, and then patterned and processed according to the shape of plants. In the visual display, the pattern contrast color superposition form is used to convey a unique product visual impression and style.


Esseintial Oil精油包装为上海的一家化妆品公司委托所进行合作的设计项目。她们公司旗下有多个系列女性精油及护肤产品,客户在初期设计沟通上表达她们产品视觉需求能有中国印象式的传统图案,但视觉风格又能现代感强一些。在设计执行初期,分别根据系列产品属性及成分构成进行了植物类别选择,然后再依据植物外形进行图案化创造及处理。在视觉展现上采用图案对比色叠加形式,传达一种独特的产品视觉印象及风格。



04-Essential Oil-01.png04-Essential Oil-02.png04-Essential Oil-02-01.png


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